AI is changing what we can create. Experience helps us decide what’s worth creating. I help marketing and creative teams use AI with clearer strategy, stronger creative judgment, and a steady focus on what their customers need, bringing curiosity about what’s new and perspective on what works.
Selected clients
Experience
I lead Taazaa’s Marketing Studio, bringing together brand strategy, creative, digital experience, and growth marketing. My focus is building an AI-first creative organization that combines human insight, strategic thinking, and emerging technology to deliver better work, faster.
An award-winning digital marketing agency in Westport, CT, acquired by Lapine Inc. in 2017. I grew the team to 14 art directors, copywriters, and developers, grew the business 15% year over year, and led Crown Royal’s online presence as agency of record for seven years.
I speak to conferences, leadership teams, and classrooms about how AI is changing the way brands are built and creative work gets made. Practical, honest, and tailored to the room.
Featured talks
Why taste, judgment, and craft matter more, not less, when everyone has the same AI tools.
What changes in the team, the workflow, and the client relationship when AI is in every step.
Teaching AI to sound like your brand, and the guardrails that keep it from sounding like everyone else.
“Thank you! You were funny, relevant, and made me feel much better about some of the pickles I’ve gotten myself into with clients over the years.”
Teaching
I’ve taught and mentored at Sacred Heart University, Fairfield University, and the University of Bridgeport, helping students connect creative practice with strategy and develop judgment of their own. The classroom keeps me honest about what AI really changes, and what still has to be learned by doing.
Books
Above the Fold reached #1 on Amazon’s Web Design list and is widely used as a university textbook. Principles of Web Design is its updated edition, with a deeper focus on UX, accessibility, and responsive design.
Selected work
A selection of brand, UX, and digital design projects that show how I approach the work.
In practice
I rebuilt this site with Claude over two days, including migrating 36 case studies from my previous portfolio. AI accelerated the layouts, migration, and technical checks. I directed the positioning, refined the design, and reviewed what went onto the page.
When a source description proved incorrect, I supplied the project facts rather than asking AI to fill the gap. The process moved quickly because I could evaluate the work and give it direction.
AI made production faster. Judgment shaped what was worth publishing.
Planning a conference, leadership offsite, or class? I’d love to hear about your event and your audience.
For marketing and creative work, I lead the Marketing Studio at Taazaa. Email me about your project and I’ll point you in the right direction.